when ads become scores...

the first page of a 4 page ad campaign for klh stereo components from a stereo/hi-fi magazine circa 1965. the "why" page faced another white page that says: (at klh we ask it softly but persistently.)

looking a lot like the visual poetry of ian hamilton finlay or the typewriter poems of henri chopin, one could easily imagine the image of the whys and the description facing them as a score for a performance...

simply speaking the text "softly and persistently"... reading across or down or a combination of various directions where the words dissappear into sounds.