Tuesday, October 02, 2007

it's architecture month in los angeles...

la time home magazine 1940's

la time home magazine 1940's

la time home magazine 1940's

since it's "architecture month" in los angeles, i figured i'd do a couple of posts looking at southern california's architectural past through some rare and colorful newspaper insert covers.

along with arts and architecture magazine, home magazine, which was an insert in the sunday edition of the los angeles times, would regularly cover modern architecture in southern california. one of the main differences, was that along with the well knowns, home covered a lot of houses that were by lesser known architects - whose work was never featured in arts and architecture.

not only are the home covers great, but much of the photographs were taken by julius shulman; and esther mccoy, an early champion of california modernist architecture, was a frequent contributor.

these are some of the earlier issues in the collection. the top cover is a 1951 issue devoted to california design. the middle cover, from 1947, shows the house albert frey designed for uber-design icon raymond loewy in palm springs - the photo was taken by celebrity photographer bernard of hollywood. the last cover, also from 1947, features an interior shot of wallace neff's airform dwelling in pasadena (also home to the airform archives), and an article on the house titled "outwitting mars"...

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Anonymous billy g said...

and the eames chair finding a place in the first cover. great images. these magazines from the 40s-70s were some of my favorite distractions when I worked at libraries in college...

6:18 PM  
Blogger sroden said...

indeed there are a number of covers on california design featuring eames, van keppel and green, etc. my favorite has a model standing with an incredibly rare george nelson clock, but it didn't fit into the los angeles architecture month thing...:-)

3:18 PM  
Blogger bloggsy said...

i never noticed the bubble-bar-que hot coals... wonder if they ever flipped a few burgers in there. maybe that rocketship nose cone thing you found in the backyard was really a venting hood for the times they had a cookout...?

4:15 PM  

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